The capital city of Thailand i.e. Bangkok region

The capital city of Thailand i.e. Bangkok region dominated the country’s frozen foods industry with a revenue share of ~% in 2017. The demand for convenient packaged foods such as frozen seafood and meat was witnessed to rise owing to increasing consumer preference for pre-cooked products. In accordance with Slipakorn University’s research the number of petrol stations in Bangkok region selling frozen ready-to-eat meals was increasing. The Phuket region followed Bangkok with a revenue share of ~%, Pattaya with ~%, Chiang Mai with ~% and other regions such as Hat Yai, Chiang Rai, Khon Kaen and Hua Hin collectively captured the remaining revenue share of ~% in Thailand frozen foods market in the year 2017. How Frozen Seafood and Meat Market of Thailand is Positioned? The country’s frozen seafood and meat market was observed to generate revenues worth THB ~ million in the year 2012, which took a fall to THB ~ million in 2017 owing to falling farmed shrimp supplies in Thailand. Rising Consumption of Other Seafood Products for instance, fish, squid and crab is collectively driving the demand for frozen seafood products amongst the Thai population. In Thailand, frozen seafood and meat offered convenience at a larger scale to a new generation of shoppers in terms of easy-to-cook ready meal solutions with appropriate amount of nutritional content in them. The Thai market was also driven by launch of ~ new processed fish products such as hala, out of which the most popular storage type was frozen and chilled seafood products. Stores for instance, 7-eleven, CP Freshmart and other leading chained super-markets and hyper-markets in Thailand has also boosted the overall growth for frozen seafood and meat market in the country. The chilled/frozen chicken segment established itself as market leader in the Thai frozen foods industry by capturing a little over half of the market with a revenue share of ~% in the year 2017 owing to rising exports of frozen and processed chicken in 2017 due to growing demands in Japan and other European countries. The segment was followed by frozen shrimps, frozen fish and frozen squid with revenue shares worth ~%, ~% and ~% respectively in the year 2017. Frozen seafood and meat is majorly distributed through modern grocery retailers including hypermarkets, supermarkets and convenience stores. These stores further sell the frozen items majorly to quick service joints and restaurants. Hypermarkets in Thailand dominated the frozen seafood and meat market with a revenue share if ~% in the year 2017, thereby, increasing the customer base by providing frozen products at discounted prices. The frozen seafood and meat segment in Thailand was observed to dominate with a massive revenue share of ~% in the year 2017. The market was witnessed to be highly fragmented with manufacturing companies who process and export a wide variety of seafood and meat products, including basic raw frozen productsto semi-processed and value added products. Among seafood, mackerels and sardines were detected as the major selling fish category whereas among meat products, chicken, lamb, beef and pork were popular and widely available in both retail and wholesale markets.